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"There is a man in every shirt.” Johann Wolfgang von Goethe, German writer and scholar The shirt, or chamisae in the 10th century, from the Latin camisia, was a white cotton or linen garment w [...]

THE DIFFERENT TYPES OF COTTON FABRICS Cotton is a material that has the advantages of being insulating, thermo-regulating and absorbent. It can be woven in different ways, with threads of [...]

The shirt collar The history of the shirt collar The shirt collar appeared in the 15th century, it was then exclusively worn by clergymen. It represents a symbol of purity and [...]

HOW TO WEAR A FLANNEL SHIRT The flannel shirt for the weekend In autumn and mid-season, we like it open on a plain tee shirt (especially not patterns), it replaces the cardigan without being [...]

It was originally inspired by the large Scottish checks, but has been declined throughout history in plain colors and smaller checks. It adapts to all styles, from grunge to rock, then to [...]

THE DENIM SHIRT The denim material was born in Europe but took its full extent in the United States where it revolutionized the fashion industry. The history of the denim [...]

THE MILITARY SHIRT The Military Style Prestance, pride, virility, courage, strength, the military of yesterday and today inspire many strong values that put man in the [...]

KNOW YOUR MORPHOLOGY TO CHOOSE THE RIGHT SIZE What is the morphology ? The morphology defines the global silhouette of a person. We talk a lot about the different female morphologies [...]