Our entire collection of men's shirts does not include any chemical treatment (neither softener nor ammonia bath). To obtain shirts as soft as silk that do not wrinkle, we simply favor the quality of the material: better quality cotton with finer fiber with better resistance.

In addition to our collection of shirts, we have developed a range of organic shirts whose eco-responsibility goes beyond simple organic certification: made from organically grown cotton (we insist on having no inputs (no fertiliser), no insecticides, fungicides or weedkillers and no cotton irrigation). Cotton seeds are not treated before being sown. In short, a real natural and traced cotton. Our organic shirts are easy to find, they feature the word "organic" in the product title.

On all our fabrics, we try to favor European manufacturing to limit travel and improve the carbon footprint. Finally, across the entire brand, we said goodbye to plastic packaging and hello to cardboard packaging, wooden neck stays, kraft to wrap your parcels... In a few words, we have selected every detail of your product to keep only the best.